Nerlich & Co.

Here’s yet another ad from the 1921 Toronto city directory, since I enjoy them so much:

nerlich1

Here’s a close-up of the top of the building:

nerlich2

Did they really have a flag that read “Nerlich & C0.”?

There are lots of references to Nerlich & Co. on the Internet, since they used to manufacture postcards. They were around for a long time: there is a book commemorating the 50th anniversary of the company in 1908. They were at that location and producing catalogues as recently as 1955, but I have no idea what happened to them.

This site mentions that Nerlich & Co. moved to this location in 1901, but its writer doesn’t know what happened to them either. The Nerlich building still stands, though there appears to be nothing left of the lettering that used to be on the side of the building.

Advertisements

About davetill

I'm a writer and occasional web designer. I live in Toronto.
This entry was posted in retro and tagged . Bookmark the permalink.

One Response to Nerlich & Co.

  1. K Taylor says:

    Hi Dave, great post – and thanks for the mention! Your post is very timely as I’ve just learned what became of Nerlich’s. After occupying the great building at Front, the company moved to Leslie St. in North York where they remained for an additional six years. Sadly, they folded after that. – Katherine

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s